Full Stack Web Development_FS113: Content Management Systems CMS and Web Analytics and SEO

About Course

Welcome to the Content Management System, Web Analytics, and SEO Course.
Embark on a 48-hour journey exploring CMS technology and digital marketing strategies.
Whether you a web developer, marketer, or business owner, this course equips you with essential skills to create, manage, and optimize CMS-based websites.
From CMS installation to content creation, analytics interpretation to SEO techniques,
gain the expertise to build effective online platforms.
Join us on this exciting expedition into the heart of web technology and digital marketing, where knowledge transforms into action and results.

After completion of the course, students are expected to be able to:
● Apply the skills needed to select, install, configure, and effectively manage
content management systems like WordPress, Drupal, and Joomla to create and
maintain dynamic websites.
● Demonstrate expertise in web analytics tools, to collect, analyze, and interpret
data to make informed decisions, measure user engagement, and optimize
website performance.
● Develop a deep understanding of SEO principles and techniques, including
keyword research, on-page optimization, link building, and mobile SEO, to
improve search engine rankings and increase organic traffic.
● Create user-friendly and accessible websites by applying responsive design
principles, ensuring a positive user experience across various devices and
accessibility for all users.
● Apply knowledge of CMS security best practices, data protection regulations
(such as GDPR), and disaster recovery planning, ensuring the security and legal
compliance of websites.

Course Content

MODULE 1

Topic 1: Introduction to Content Management Systems CMS

00:00
LO1: Identify key concepts, components, and types of Content Management Systems.

00:00
LO2: Explain the role of CMS platforms in modern web development and content delivery.

00:00
LO3: Compare different CMS platforms based on features, usability, and use cases.

00:00
Topic 2: Installing and Configuring WordPress

00:00
LO1: Install and configure a WordPress environment for website deployment.

00:00
LO2: Explain WordPress architecture including themes, plugins, and database structure.

00:00
LO3: Analyze WordPress configuration settings for security and performance optimization.

00:00
Topic 3: Installing and Configuring Drupal

00:00
LO1: Install and configure Drupal for enterprise or content-heavy websites

00:00
LO2: Explain Drupal modules, content types, and taxonomy structure.

00:00
LO3: Analyze Drupal configurations for scalability and security compliance.

00:00
QUIZ I
Topic 4: Installing and Configuring Joomla

00:00
LO1: Install and configure Joomla CMS for dynamic website development.

00:00
LO2: Explain Joomla components, modules, and template structures.

00:00
LO3: Analyze Joomla configuration options for usability and site management efficiency.

00:00
Topic 5: Customizing Themes and Templates in CMS

00:00
LO1: Customize themes and templates to modify website appearance and layout

00:00
LO2: Explain the structure and function of CMS theme and template frameworks.

00:00
LO3: Design customized layouts using CMS theme and template customization tools.

00:00
Topic 6: Managing Users and Permissions in CMS

00:00
LO1: Configure user roles and permissions within CMS platforms.

00:00
LO2: Explain access control mechanisms and role-based security models.

00:00
LO3: Analyze permission structures to ensure secure and efficient content workflows.

00:00
QUIZ II
Topic 7: Managing Content and Media in CMS Platforms

00:00
LO1: Create, edit, publish, and manage content and media assets within CMS platforms.

00:00
LO2: Explain content lifecycle management and media organization strategies.

00:00
LO3: Evaluate content structures for usability, accessibility, and SEO effectiveness.

00:00
Topic 8: Extending CMS Functionality with Plugins and Modules

00:00
LO1: Install and configure plugins and modules to extend CMS functionality.

00:00
LO2: Explain how plugins and modules integrate with CMS core architecture.

00:00
LO3: Evaluate plugin and module performance, compatibility, and security risks.

00:00
Topic 9: CMS Performance Optimization Techniques

00:00
LO1: Implement caching, image optimization, and database tuning techniques.

00:00
LO2: Analyze website performance metrics to identify optimization opportunities.

00:00
LO3: Evaluate optimization strategies based on performance improvement outcomes.

00:00
Topic 10: Introduction to Web Analytics

00:00
LO1: Identify key web analytics concepts, metrics, and data sources.

00:00
LO2: Explain the importance of web analytics in digital marketing and SEO.

00:00
LO3: Analyze website traffic data to identify user trends and behavior patterns.

00:00
Topic 11: Using Google Analytics for User Behavior Tracking

00:00
LO1: Configure Google Analytics for tracking website user behavior and performance metrics.

00:00
LO2: Analyze Google Analytics reports to interpret user engagement and conversion patterns.

00:00
LO3: Evaluate website performance and marketing effectiveness using analytics insights.

00:00

About Course

What Will You Learn?

Course Content

MODULE 1

Topic 1: Introduction to Content Management Systems CMS

LO1: Identify key concepts, components, and types of Content Management Systems.

LO2: Explain the role of CMS platforms in modern web development and content delivery.

LO3: Compare different CMS platforms based on features, usability, and use cases.

Topic 2: Installing and Configuring WordPress

LO1: Install and configure a WordPress environment for website deployment.

LO2: Explain WordPress architecture including themes, plugins, and database structure.

LO3: Analyze WordPress configuration settings for security and performance optimization.

Topic 3: Installing and Configuring Drupal

LO1: Install and configure Drupal for enterprise or content-heavy websites

LO2: Explain Drupal modules, content types, and taxonomy structure.

LO3: Analyze Drupal configurations for scalability and security compliance.

QUIZ I

Topic 4: Installing and Configuring Joomla

LO1: Install and configure Joomla CMS for dynamic website development.

LO2: Explain Joomla components, modules, and template structures.

LO3: Analyze Joomla configuration options for usability and site management efficiency.

Topic 5: Customizing Themes and Templates in CMS

LO1: Customize themes and templates to modify website appearance and layout

LO2: Explain the structure and function of CMS theme and template frameworks.

LO3: Design customized layouts using CMS theme and template customization tools.

Topic 6: Managing Users and Permissions in CMS

LO1: Configure user roles and permissions within CMS platforms.

LO2: Explain access control mechanisms and role-based security models.

LO3: Analyze permission structures to ensure secure and efficient content workflows.

QUIZ II

Topic 7: Managing Content and Media in CMS Platforms

LO1: Create, edit, publish, and manage content and media assets within CMS platforms.

LO2: Explain content lifecycle management and media organization strategies.

LO3: Evaluate content structures for usability, accessibility, and SEO effectiveness.

Topic 8: Extending CMS Functionality with Plugins and Modules

LO1: Install and configure plugins and modules to extend CMS functionality.

LO2: Explain how plugins and modules integrate with CMS core architecture.

LO3: Evaluate plugin and module performance, compatibility, and security risks.

Topic 9: CMS Performance Optimization Techniques

LO1: Implement caching, image optimization, and database tuning techniques.

LO2: Analyze website performance metrics to identify optimization opportunities.

LO3: Evaluate optimization strategies based on performance improvement outcomes.

Topic 10: Introduction to Web Analytics

LO1: Identify key web analytics concepts, metrics, and data sources.

LO2: Explain the importance of web analytics in digital marketing and SEO.

LO3: Analyze website traffic data to identify user trends and behavior patterns.

Topic 11: Using Google Analytics for User Behavior Tracking

LO1: Configure Google Analytics for tracking website user behavior and performance metrics.

LO2: Analyze Google Analytics reports to interpret user engagement and conversion patterns.

LO3: Evaluate website performance and marketing effectiveness using analytics insights.

FINAL EXAM

FINAL EXAM

Quick Links

Resources

Support