COMM_103: North American Communications and Culture

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About Course

This course develops the student’s ability to use appropriate communication tools for face to face business interactions in North America. Students learn behaviors expected in interactive situations such as meetings, presentations, speeches, and information and employment related interviews, and use communication tools of analysis, problem solving and modeling in face to face communications.

Learning Objectives

After completion of the course, students are expected to be able to:

  • Recognize and describe communication styles and models including their own personal communication style using personality inventory methodologies.
  • Observe and describe individual and collective behaviors in task-oriented settings.
  • Identify group communication and behavior from North American cultural viewpoints and adopt these characteristics in a group task setting.
  • Demonstrate listening skills that include the recognition of communication patterns, type of communication, and discussion methods from individual and simultaneous communications.
  • Exhibit discussion and questioning skills in interactive and collaborative approaches.
  • Demonstrate business presentation skills to inform, motivate, or persuade an audience.
  • Identify elements of intercultural communication and recognize commonalities and difference in different cultural settings and groups.
  • Recognize and use formal and informal/verbal and nonverbal communication styles appropriately.
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Course Content

Topic 1 – Introduction To Course

  • Topic 1: Introduction
    00:00
  • LO1: Define Key Concepts in Business and Interpersonal Communication
    00:00
  • LO2: Identify and Compare Common Communication Models with Personal Communication Styles
    00:00

Topic 2 – Individual Vs. Collective Behavior In Communication

Topic 3 – Group Communication And Cultural Viewpoints

Topic 4 – Active Listening Skills

Topic 5 – Discussion Skills & Questioning Techniques

Topic 6 – Presentation Skills

Topic 7 – Introduction To The Marketing Mix

Assessment I

Topic 8 – Nonverbal Communication

Topic 9 – Pricing Strategies

Topic 10 – Distribution And Logistics

Topic 11 – Collaborative Communication

Topic 12 – Communication Technology In Business

Topic 13 – Digital Marketing Basics

Topic 14 – Public Speaking & Presentation Techniques

Assessment II

Topic 16 – Communication In Leadership

Topic 17 – Negotiation & Persuasion

Topic 18 – International Marketing Considerations

Topic 19 – Cultural Sensitivity & Adaptation

Topic 20 – Final Review

Final Exam

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